Optimized study design, precise site selection and faster patient search and identification for clinical research - in real time.
Article Summary: A renewed focus on the needs and the experiences of patients is welcome, and has been shown to make drug development and launch more effective. But how is “patient centricity” to be effected? We analyze particularly how patient data, in the form of hospital electronic health records, offer a data-driven entry point into patient centricity, making trial participation more easy, democratizing patient engagement, and accelerating trial recruitment and enhancing retention.
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